Selfridges - Driven by a desire to resurrect the denim manufacturing industry in their hometown of Cardigan, West Wales, David Hieatt and his wife, Clare, founded the highly innovative and sustainable Hiut
![Selvedge job: jeans company helps Welsh town get back in its stride | Manufacturing sector | The Guardian Selvedge job: jeans company helps Welsh town get back in its stride | Manufacturing sector | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/2/6/1391691657799/-David-Hieatt--011.jpg?width=465&quality=85&dpr=1&s=none)
Selvedge job: jeans company helps Welsh town get back in its stride | Manufacturing sector | The Guardian
![Liezl van Rensburg on Twitter: "Join us as David Hieatt, co-founder of Hiut Jeans, shares his insights into the ideas and passion that seek to differentiate and progress the industry that Hiut Liezl van Rensburg on Twitter: "Join us as David Hieatt, co-founder of Hiut Jeans, shares his insights into the ideas and passion that seek to differentiate and progress the industry that Hiut](https://pbs.twimg.com/media/FSEizcCVUAA9ah6.jpg)
Liezl van Rensburg on Twitter: "Join us as David Hieatt, co-founder of Hiut Jeans, shares his insights into the ideas and passion that seek to differentiate and progress the industry that Hiut
![How Do You Find Your Purpose? Build Something You Would Never Sell. With David Hieatt. | by Paul Montreal | Medium How Do You Find Your Purpose? Build Something You Would Never Sell. With David Hieatt. | by Paul Montreal | Medium](https://cdn-images-1.medium.com/max/640/0*LT9mmFiUECK0tDB5.jpg)